Healthy Treats, Creative Vision
For Šećernema, a patisserie offering healthy cakes and desserts, a full social media presence was developed. The project included content planning, photography, and video production, with selected print materials along the way.
It was a rewarding collaboration filled with creative solutions that translated the brand’s philosophy into engaging and visually appealing content.
It was a rewarding collaboration filled with creative solutions that translated the brand’s philosophy into engaging and visually appealing content.
With the arrival of summer came ice cream season — and the opportunity to expand Šećernema’s visual story into print. The project included branded ice cream labels, custom-designed ice cream crates, and a clean, easy-to-read ice cream price list.
Each element was designed with a focus on clarity, consistency, and playful details, resulting in printed materials that feel fresh, joyful, and fully aligned with the brand’s creative spirit.
Each element was designed with a focus on clarity, consistency, and playful details, resulting in printed materials that feel fresh, joyful, and fully aligned with the brand’s creative spirit.
Reels were creatively planned and thoughtfully crafted to promote the arrival of ice cream and a new limited-edition spring dessert, while embracing a soft, girly healthy lifestyle. The content also included humorous, everyday moments from the patisserie, as well as aesthetic videos showcasing their products.
Together, these elements created a fresh, joyful, and authentic brand presence.
Together, these elements created a fresh, joyful, and authentic brand presence.